Microeconomics of the Digital Economy
The flow of data through the digitally-driven economy is a ‘natural resource’ that creates the conditions for money to be invested, businesses to be invented or augmented, and commerce to be conducted. We have embarked on a number of research projects that are analyzing the economic value and impact of technology platforms, marketplaces, and ecosystems to both businesses and consumers.
Small Business and the Digital Safety Net
Small businesses that drive a large part of the economy have generally been hard hit by COVID-19. However, work we have conducted with Google and the Connected Commerce Council has revealed the existence of a “Digital Safety Net” – a metaphor for the deployment of digital tools that has helped a subset of them, what we term “Digital Drivers,” be resilient and even thrive during the pandemic.
Redesigning Industries For a Post-COVID World
COVID-19 has shifted the business environment to one that is more touchless, virtual, mobile, integrated, automated, and efficient. Agile companies and industries that quickly adapt to a Post-COVID World using digital tools and innovations will be more successful in the immediate and long term. We have been developing industry-specific benchmarking that quantitatively describes this evolution.
Digital Innovation as Opportunity and Threat
As businesses experiment with and integrate digital innovations into their operations to fuel growth, they also open themselves up to new risk vectors like data breaches and privacy violations, and attract novel forms of public scrutiny. We are investing significant effort into understanding and mapping the threats and opportunities of the Digital Economy onto the forces and pressures of the global political and regulatory complex.